LinkedIn Lab: From Profile to Recognized Authority
This collaboration between Ashley Cheung and Melissa Cohen is a hands-on program that turns your profile into a lead-generating asset and builds a content engine that scales influence.
- Optimize your profile: positioning-driven deadline, credibility-focused About Section, and a trust-building photo.
- Create a content system: clear voice, repeatable post formats, consistent cadence.
- Amplify impact: strategic networking, build connections, track the metrics that matter.
Practical, actionable templates and measurable goals make Melissa’s Lab ideal for professionals ready to move from sporadic posting to recognized authority.
Participants leave with a prioritized action plan, plug-and-play content, and confidence to rise to industry leadership and momentum.
Example Curriculum
Melissa Cohen
Melissa Cohen is a LinkedIn Top Voice and Personal Brand Strategist.
Melissa climbed the corporate ladder from entry-level assistant to Brand Vice President at iconic American fashion companies like Ralph Lauren. Then, 2020 changed everything. The pandemic pushed her to reimagine success — and gave her an unexpected gift: a deep connection to LinkedIn.
When she lost the job she loved, she felt adrift, realizing too much of her identity was tied to her title. LinkedIn helped rebuild that through community, collaboration, and the courage to use her voice.
Today, Melissa works with professionals, founders, and business owners to build powerful LinkedIn presences. Her message is clear: visibility isn't about content volume, it's about distinction. In a world where AI search rewards recognizable expertise, blending in is the real risk.
Authority begins with clarity. And when you show up with a strong, clear brand, then, you become unforgettable.
Ashley Cheung
In 2020, I founded Virtual Patent Gateway (VPG) to provide on-demand paralegal services to Patent Trial and Appeal Board (PTAB) practitioners. My virtual services reduce clients’ overhead costs and provide them with agile staffing solutions. Since I started my company, VPG covered at least 100+ inter partes review, post-grant review and ex parte reexaminations for PTAB professionals. I am an immigrant from Hong Kong with over two decades of litigation paralegal experience, a strong work ethic, and an entrepreneurial spirit. The PTAB is an administrative body that was created only about a decade ago, so I saw the unique need for assistance in this new jurisdiction. I created VPG to fill that role.
As a minority business leader myself, I care about diversity, equity, and inclusion. That is why I have used VPG as a vehicle to increase social awareness, implementing programs that allow women and young creatives to gain experience and earn supplemental income simultaneously, even during COVID.
My coaching involves filing assistance for paralegals, law firms, and corporate departments who wish to master this very niche PTAB practice. Email me at hello@vpgateway.com to find out how VPG can help you grow your experience.
